Most Nigerian founders hire marketing agencies the same way they hire any other service provider: they identify a need, find someone who offers that service, sign a contract, and wait for results.
Digital Marketing Agency vs. Growth Marketing Agency: What Your Business Actually Needs.
If you’re a founder or business owner in Nigeria, you’ve probably heard both terms thrown around: digital marketing and growth marketing. And if you’re like most people, you probably assumed they were basically the same thing. Well, they’re not. In fact, confusing the two could cost you months of wasted budget, stagnant growth, and the...
Who to Hire: Freelancer, In-House Team, or a Growth Marketing Agency? (And why more Nigerian startups are leaning towards the last option)
Let’s picture this: a founder finally decides to take marketing seriously. You hire a freelancer with a great portfolio, promising results, but soon realize they’re juggling five other clients. Deadlines slips, Reporting is shallow and Strategy feels reactive. So you decide, “Let’s build an in-house team.” It’s exciting until you start paying multiple salaries, managing...
Founder-Led Marketing Vs Oga-Led Marketing…Which one?
There was a time when most Nigerian founders were behind the scenes of businesses. Those were days Brands spoke for themselves, while founders stayed invisible. If you walked into a store or scrolled through Instagram, you probably couldn’t tell who ran the brand, what they looked like, or what they stood for. But things...
What if those leads could convert into paying customers?
It was 8:32 p.m. on a Thursday night when Lara, a Lagos based startup founder, stared at her dashboard for what felt like the hundredth time that week. Her analytics looked promising, thousands of visitors, a healthy list of new leads, a few ad campaigns performing “well enough.” But her Stripe notifications? Silent. She leaned back...
The 3-Step Growth Framework for Startups
Scaling your startup doesn’t have to mean blowing your budget on ads that barely move the needle. At Bamboe Agency, we’ve seen too many startups make the same costly mistakes. But it doesn’t have to be that way. That’s why we created The 3-Step Growth Framework for Startups—a no-BS guide to scaling your business without throwing...
5 Common Startup Mistakes and How to Avoid Them in 2025
Starting a business is never easy—especially when the pressure of growth, competition, and market demands weigh heavy on your shoulders. While some startup challenges are inevitable, many others can be avoided with the right strategies, mindset, and action. In 2025, we’ve identified five common mistakes that startup founders continue to make and the steps you...
How to Scale Your Startup in 2025: Proven Growth Strategies
Scaling your startup in 2025 can feel like running up a mountain. You’re making strides, but it’s tough, and sometimes it seems like there’s always more to climb. The difference between those who make it and those who don’t? A clear, actionable growth strategy. At Bamboe Agency, we’re all about helping startups grow—organically, sustainably, and...
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